Deep Details for business.fermata (@business.fermata)

Metrics — key audience and engagement numbers
Engagement rate
0.07%
How much people interact (likes/comments/shares) compared to followers. Higher is better.
Like rate
0.06%
Proportion of followers who liked typical posts.
Comment rate
0.00%
Proportion of followers who comment — indicates conversation.
Share rate
0.01%
How often content is shared; important for viral reach.
Intent score
0.05
Estimate of audience readiness to take action (e.g., click or buy).
Sentiment score
0.83
Average sentiment of comments: positive numbers mean positive reaction.
Brand safety
1.00
How safe content is for brands (low risk = good).
Virality
0.05
How likely content is to spread beyond current followers.
Ad readiness
21.35
How ready the influencer is to run paid campaigns; production and reliability.
Campaign Outcome Simulator — expected reach, clicks and conversions

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Videos — recent posts and engagement
Recent videos with core engagement numbers. Numbers are formatted for readability.
Video IDViewsLikesCommentsSharesCaptionURL
7508016417460112646 11,200 705 8 91 705 Likes, TikTok video from Business Fermata (@business.fermata): “#creatorsea… link
7508069622629895480 6,857 430 7 71 430 Likes, TikTok video from Business Fermata (@business.fermata): “#creatorsea… link
7570288319767072012 1,808 64 0 14 64 Likes, TikTok video from Business Fermata (@business.fermata): “#creatorsear… link
7569192508308114699 1,320 77 7 4 #creatorsearchinsights #marketingstrategies #businessbranding #habeshatiktok… link
7569569149630876940 1,205 65 2 3 65 Likes, TikTok video from Business Fermata (@business.fermata): “#creatorsear… link